THE POWER OF 100

Were you to study Strava data points, you’d see peaks and patterns. For runners, a large clump of data rests right near the 3-hour marathon, a mental hallmark for running. For cyclists, the 100 mile and 100km marks are big aggregations. “It’s an arbitrary number,” described Bill Strickland, Bicycling Magazine’s editorial director and a committed cyclist himself. “There isn’t a reason for it, but we’ve made it important.” That’s the power of 100 and the subject of our focus for a series dedicated to friends, ambassadors, sponsored athletes, and staff.


Adam Morse

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