0

Your Cart is Empty

July 11, 2017

I consider myself relatively worldly, but Farid Noori is first person I’ve ever met from Afghanistan. Farid grew up in Afghanistan and is studying economics in hopes of turning that into a cycling career.

While, I’ve dealt with frost heaves growing up in New Hampshire, Farid’s dealt with the Taliban. It’s humbling. Though we’re from entirely different backgrounds, we’ve both seen the power to unite through the bicycle. Farid has huge hopes to build mountain bike trails throughout the enormous, stunning mountains of Afghanistan, to literally use bikes uplift, educate, and empower people in his country.

Along the way, he hopes to race on the global stage under his native Afghan flag, which is where I was able to share a few stories. In that love or riding and racing, we’re similar, and despite being so different, our love for the bike is identical.
 


#velociounity

We created the Unity Jersey, a bold design on our ES Jersey, aimed at celebrating what unites us. 100% of the profits from its sale goes to one of four charities of the buyer's choice, each with a mission to unify and celebrate togetherness.

LEARN MORE



Also in Culture

Zach Edwards: Driven by Details
Zach Edwards: Driven by Details

February 19, 2018

Meet Zach Edwards from Boulder, CO. A young entrepreneur who is following his passion and motivated from the age of 15 to hone his craft for the love of bicycles and people...
SoCal Tour
SoCal Tour

February 11, 2018

Adventure with Velocio on a week long tour of SoCal. Rides of every variety: MTB, gravel, road and mixed terrain plus food, libations, pop-up shopping and friends, old + new. We promise you’ll come away with stories to tell. Please RSVP at the appropriate link for weekend rides.
New Ground: Why We Became Members of 1% for the Planet
New Ground: Why We Became Members of 1% for the Planet

January 22, 2018

When we started Velocio, this connection was but one of our founding principles. We considered the effect of our products and took inspiration from brands that sought to do as little harm as possible...
Sign up now