Shine a light on something that brings people together. Make a difference at least in some small way. For us, cycling has been a bellwether for what’s possible rather than a limitation. (Read through our brand statement for how cycling has unified our view of the world.)
We created the Unity Jersey, a bold design on our ES Jersey, aimed at celebrating what unites us, with 100% of the profits from its sale going to the buyer’s choice of the charities below, each with a mission to unify and celebrate togetherness.
From beer choice to political party, one need only to state a harmless opinion on twitter to be subjected to a sea of trolling discord. Our hope is that we can be part of different conversation around the fact that cycling has proffered more unity than separation and it is in that spirit that we offer this special release.
Choose one of these four charities to support with 100% of the proceeds from your purchase of a Unity ES Jersey.
The American Civil Liberties Union was founded in 1920 and is our nation's guardian of liberty. The ACLU works in the courts, legislatures and communities to defend and preserve the individual rights and liberties guaranteed to all people in this country by the Constitution and laws of the United States.
The Human Rights Campaign represents a force of more than 1.5 million members and supporters nationwide. As the largest national lesbian, gay, bisexual, transgender and queer civil rights organization, HRC envisions a world where LGBTQ people are ensured of their basic equal rights, and can be open, honest and safe at home, at work and in the community.
Amnesty works to protect people wherever justice, freedom, truth, and dignity are denied. Amnesty International is a global movement of millions of people demanding human rights for all people – no matter who they are or where they are. They are the world’s largest grassroots human rights organization.
World Bicycle Relief
World Bicycle Relief mobilizes people through The Power of Bicycles. They are committed to helping people conquer the challenge of distance, achieve independence and thrive. For many people in rural regions of developing countries, poverty is a daily reality. In areas where walking is the only mode of transport, a Buffalo Bicycle offers the real and immediate benefit of reliable access to essential goods and services. Powered by the remarkable human spirit, bicycles are a catalyst to possibilities.
We asked Velocio ambassadors to share their stories of where cycling made them feel connected with others. These are stories they shared around unity and cycling.