THE DISTANCE

Jack Thompson doesn’t do anything halfway. The everyman-turned-ultra athlete has been clear eyed about how mental health issues drove him to cycling, but not before it drove him to substance abuse, rehab and depression. With all of that on display, he undertook his least moderate effort yet in the service of cycling experience: a seven-day World Record attempt. See our brand-focused preview of Jack’s effort and check back for the full film to be launched later this month.

For more on Jack, read his ambassador profile here.