Cycling is going through a big change. There are more people on bikes than ever before. More help from cycling industry brands and advocacy groups. There are more group rides, fewer secret handshakes and a more inclusive feel to cycling. It’s this movement that inspired our beginning. We’ve watched bike manufacturers step up in recent years to offer truly great women’s bikes. We’ve seen companies outside of cycling take athletic apparel to new levels in terms of brand, technology and fit. We watched and worked and created what we felt was missing: a women’s-centric collection developed from the ground up for women, a brand that is in no way an adaptation of a men’s line.
Look closely at our clothing. There aren’t better fabrics, better details, or more thoughtful design in cycling apparel. We’re proud of our fit and look, excited about our killer lightweight long-sleeve jersey, ready to ride in the finest chamois we’ve ever felt. Our fabrics feel better, fit better and perform better because having beautiful, functional clothing enhances a riding experience and because looking good is motivating.
Finally, we’re passionate about our products because they offer up another choice for cyclists, a choice driven by design, products we believe will help support the growth in cycling.
(Really, we’re just happy to have more people to ride with.)
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